Become a Skin Checker!

Become a Skin Checker!

Become a Skin Checker!

While melanoma cases are on the rise, a new study shows that 52% of the world's population has never checked their moles through a dermatological consultation.

La Roche-Posay encourages the population to control their moles with help SKINCHECKER, an international educational campaign.

Diagnosed in time, 90% of melanoma cases can be treated effectively. An exclusive study conducted by Ipsos for La Roche-Posay, in 23 countries on all continents, analyzes the behavior of people in the sun and the general knowledge about the risks associated with sun exposure. 88% of the people surveyed know the risks of skin cancer when exposed to the sun, without protection. However, only 1 in 2 people ever consulted a dermatologist for skin screening (visual analysis of moles by a dermatologist), and 1 in 4 people never even checked their own moles. The brand's commitment to this cause already has a history of several years, and today La Roche-Posay launches a new viral campaign that addresses the topic of skin cancer in a new and different way, encouraging each individual to play an active role in the process. skin screening for the detection of melanoma, paying greater attention to their moles and loved ones.

As part of a national skin screening program, carried out in May-June 2014 by La Roche-Posay in collaboration with 142 dermatologists, over 1100 Romanian patients have benefited from a free consultation of pigment nevals. Of these, 60% were at the first dermatological consultation of the moles. For 50% of the participants, the factor that determined them to consult the dermatologist was the free service offered. Of the people consulted, only 20% used sunscreen regularly during sun exposure, in summer.

In addition to raising awareness of the risk of skin cancer following unprotected exposure to the sun, the campaign uncovered 30 cases of skin cancers (9 melanoma, 15 cases of basal cell carcinoma and 6 cases of spinocellular carcinoma), which were diagnosed in an early stage could be effectively treated.

An unprecedented study looks at sun behavior and skin cancer prevention in 23 countries

It's a universal pleasure - most people globally love the sun. However, the sun is especially recognized for its dual nature. On the one hand we believe that it provides us with energy and that the bronze makes us look healthy, and on the other hand there is a widespread recognition of the dangers and risks associated with exposure. 88% of us recognize the dangers of sun exposure without protection. while there is a clear correlation between risk recognition and prevention practices - indeed, the more informed we are, the more we protect ourselves from the harmful effects of the sun - sun protection habits are still unsatisfactory, as evidenced by the number of cases of melanoma growing. While 8 out of 10 people are protected from the sun, 4 out of 10 people do not consider it necessary to protect themselves outside the holiday period.

More worrying is that people do not consult a dermatologist for an early detection of skin cancers, often visible to the naked eye. Only 1 in 3 people in the world checks their moles at least once a year and more than half of the population has never advised loved ones to go for skin screening.

For Laïla Idtaleb, Director of the Health Department of IPSOS, "this study highlights various internal conflicts that respondents face: between awareness of risks and the desire to be exposed to the sun, but also between knowing the signs of a potential skin cancer and refusing to start a systematic and regular mole check, either on your own or at the recommendation of the dermatologist. The study also demonstrates how the results of these stresses vary by country, sex, age group and level of education. "

World champions in sun protection

Despite geographical, climatic and educational factors, this study conducted in 23 countries reveals some champions in sun protection and skin cancer prevention and focuses on a few countries that have lagged behind in this chapter. When questioned about sun protection habits, a surprising 34% of the Greek population said they are protected throughout the year, regardless of season, closely followed by Chile (33%) and Australia (32%). Interestingly, the populations of these three countries are trying their hardest to stay in the shade during the day. At the opposite end are Belgium, Denmark and Russia, where only 6% of the population adopts sun protection habits throughout the year.

Although not among the top three sunniest countries in the world, in terms of sun protection, Ireland, Italy and Portugal are in top use of sunscreen products, with 69% of the population declaring that they apply it on their face in time only 35% of Mexicans do this, although they are more exposed to UV radiation, being outnumbered by Russians, of which only 19% use sunscreen.

At the same time, worldwide, 87% of parents with children under the age of 12 said they always or often apply sunscreen to their children at sun exposure, with relatively small differences between continents.

"Melanoma is the most serious form of skin cancer, however, if diagnosed and treated in time, it is always curable," says Professor Dr. Giuseppe Argenziano, President of the International Society of Dermatoscopy. regularly check any changes or occurrences of new skin blisters. The fight against skin cancer begins at home and the more people are aware of their skin and their loved ones, the more people will consult a dermatologist and we will be able to diagnose sooner. "

A national custom for skin screening

Even though Australia and South America are two of the sunniest regions, Europeans seem to have a national flair for controlling mussels. Top of the countries are Germany, Austria and Italy, countries whose populations have declared that they check their dermatologists at the rate of 24%, 23% respectively 20% at least once a year. In the meantime, Finland is given the last place with almost 1% of the population who said they go to the dermatologist to check the moles at least once a year.

Greece, Australia and Austria have shown that they are self-examination professionals, with 52%, 48% and 45% of the population, who said they check their moles at least once a year. Russia and Brazil, the latter being a country from which we expect the population to be more caring, do not seem to apply this practice yet, with only 5% and 14% of the population checking their moles annually. Italy (66%), Portugal (63%) and Austria (59%) are the nations that most recommend their loved ones to consult a doctor to check the moles.

The fight between the sexes

As with many other things, men and women around the world have different attitudes towards sun protection. while men generally prefer to avoid the sun using techniques such as body-covering with long-sleeved shirts (21% of men versus 16% of women) and wearing hats or hats (45% of men compared to 32% of women ), women are frowning at the application of sunscreen during exposure. 69% of women apply sunscreen on a regular basis, compared to only 45% of men. The same significant difference can be observed when applying body cream: only 1 in 2 men prefers sun protection cream over 2 in 3 women.

Moreover, while this study shows that the level of awareness of skin cancer risks globally is high, it seems that women are better informed in this regard. 78% of them consider that the level of sun exposure during childhood is related to the risks of being diagnosed with skin cancer, compared to 71% of men who were asked about this aspect. Similarly, 90% of women admit that the risks of developing skin cancer are correlated with the lack of sun protection, compared to 85% of men.

Young, unassuming population when it comes to skin

Unsurprisingly, young people between the ages of 15 and 19 years are the most unsuspecting when it comes to sun protection and skin cancer prevention, which is all the more worrying given that 80% of the damage caused to the skin by the sun happens before age for 18 years. While only 46% of young people search for shadow areas during the day, 55% of adults between 55 and 65 years prefer them. Whether it is a fashion statement or a plan of rebellion, these young people are wearing fewer and more sun protection accessories: fewer and fewer young people are wearing sunglasses (46%) or hats (26%). It is no surprise that as you get older you tend to choose hats, 46% of people between 55 and 65 years old prefer to wear them. People between the ages of 35 and 44 are the ones who use the most sunscreen to protect their body from the sun (63%) while young adults between the ages of 20 and 24 seem to be the ones more worried about the effects of the sun on their skin, applying the most sunscreen on the face (61%).

Hats off!

New York, Milan and Paris are known as the fashion capitals. La Roche-Posay and Ipsos interviewed residents from 23 countries to determine who wears the most sunscreen accessories. Australia, Greece and Finland have opted for hats or hats, protecting against the potential dangers of sunlight. At the same time, 74% of French and 78% of Greeks prefer to wear sunglasses. Mexicans and Chileans prefer long-sleeved shirts (43% and 36% respectively).

Methodology of the study

This study was conducted by Plaster for La Rocheâ € ™ Posay in 23 countries worldwide (Australia, Austria, Belgium, Brazil, Canada, Chile, Denmark, Switzerland, Finland, France, Germany, Greece, Ireland, Italy, United Kingdom, Mexico, Norway, Poland , Portugal, Russia, Spain, Sweden, United States). In each of the countries studied, between 500 and 1000 people (men and women) were interviewed (representative samples for each country between the ages of 15 and 65). In total, 19569 people were interviewed between December 3, 2014 - January 8, 2015. Interviews were conducted online, except for Russia (face-to-face interviews), Brazil, Greece and Mexico (telephone interviews).

A campaign born of the frustration of the increase of the cases of skin cancer

An overwhelming 73% of the world's population claims to do more for the health of their loved ones than for their own health. La Roche-Posay, the dermocosmetics brand recommended by 25,000 dermatologists worldwide, launches today "Skinchecker", a new international viral campaign whose goal is to educate the general public on the active role in early detection of skin cancer.

Skin cancer is the only type of cancer visible to the naked eye and if diagnosed early, 90% of melanoma cases can be treated effectively. As a trusted partner of dermatologists, dermatologists and all those with sensitive skin problems around the world, this campaign was born out of brand concern La Roche-Posay on increasing the number of skin cancers, becoming the ninth most common type of cancer in Europe, with 100,000 new cases diagnosed in 2012.

The La Roche-Posay commitment The case lasts for several years, and this new campaign is supported locally by dermatologists and national skin cancer organizations and will be accompanied by free local screening of moles worldwide.

Today, La Roche-Posay wants to involve more and more people in this fight, not individually, but collectively. The campaign aims to create a social impetus and encourage the propagation and distribution of a simple and clear message: each of us can become an ambassador of this struggle.

"This study assures us that more and more people are now aware of the risks of skin cancer when exposed to the sun."says Elisabeth Araujo, La Roche's International Director Posay."melanoma, however, it remains the only cancer that can be prevented, and the mortality rate has not decreased in recent decades. We are amazed that almost no one is checking their alleyways at home today. We believe that this campaign can make a real difference in the fight against skin cancer - a magnifying glass that starts by observing both ourselves and our loved ones carefully. "

Easy as ABCDE

The La Roche-Posay Skinchecker ecosystem will be supported on the brand's local platform. To reach and educate as many people worldwide, the brand provides concise and easy-to-remember information tailored to all categories of audience. By promoting a simple ABCDE mnemonic method, developed and widely promoted by dermatologists around the world, La Roche-Posay offers Skincheckers a five-point method to quickly identify a potential problem and encourage them to consult a dermatologist as soon as possible.

The platform also includes a visualization map of Skincheckers worldwide. This campaign was designed to make everything as easy as possible: a single click to download the ABCDE method, a click to send it to a friend or loved one to encourage her to join the fight and in turn become a Skinchecker.