Information

Romanians do not give money on vitamins

Romanians do not give money on vitamins

Annually, in Romania, only one box of vitamins is consumed per capita, according to statistics from GlaxoSmithKline (GSK). This is worrying, considering that Poles consume twenty times more nutritional supplements than Romanians.

Annually, in Romania, only one box of vitamins is consumed per capita, according to statistics from GlaxoSmithKline (GSK). This is worrying, considering that Poles consume twenty times more nutritional supplements than Romanians.
"In Romania, only 18% of the population consumes vitamins (one box / inhabitant / year), in the Czech Republic we have six boxes per year per capita, and in Poland 20 boxes.
We have room for growth in this market, because the need is great, "said Roberto Musneci, president of Europharm GSK. Eurovita products represent 85% of the company's total vitamin sales." - June 2005 and a greater advance on imported products, "said Musneci.


He added that after an increase of only 3% recorded in recent years, between July 2004 and June 2005 sales of vitamins increased by 18% in value, but saw a 0.7% decrease in the number of units sold. This market trend is explained by the orientation of consumers towards more complex products.
This caused the vitamin manufacturers to change the packaging of nutritional supplements. From the purple box, with which Eurovita had accustomed us, the drug company has switched to a new promotion campaign and a colorful packaging in optimistic shades, blue and lilac.
Source: Averea, Liana Anghelescu