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30 + play, part of Campaign 9 months with 0 alcohol, is played in Bucharest and in the country

30 + play, part of Campaign 9 months with 0 alcohol, is played in Bucharest and in the country

Today, September 9, is the International Day of Awareness of the Problem of the Spectrum of Fetal Alcohol Disorders, the occasion of launching the campaign 9 months with 0 alcohol, a year ago, by Ursus Breweries and the Association for Mothers for Mothers. Dana Rogoz, the ambassador of the campaign, plays one of the main roles in the show that carries the message of responsibility Zero Alcool during Pregnancy Time.

The play "30 +" is part of the "9 months with 0 alcohol" campaign, carried out by Ursus Breweries and the Mothers for Mothers Association. The main roles are performed by Dana Rogoz, Corina Moise, Ana Covalciuc, Ioana Anastasia Anton, Florina Gleznea and Andreea Mateiu. The play based on the script by Laura Shaine Cunningham can also be seen in the country, participating in numerous theater festivals.

The message of responsibility "Zero Alcohol in Pregnancy Time" is one of the topics addressed in the show and integrated into one of the five sustainable development commitments of the company: promoting responsible alcohol consumption.

The campaign was launched a year ago, also on the occasion International Day of Awareness of the Problem of Spectrum of Fetal Alcohol Disorders. This included a pilot program that consisted of seminars held in the localities: Ramnicu Sarat, Gheraseni, Pogoanele and Nehoiu, from Buzau county. At the end of the first year of the "9 months with 0 alcohol" campaign, 74% of the people surveyed found the message "Zero Alcohol in Pregnancy Time", and 97% of the respondents stated that this initiative is important and should be continued. in addition, at present, the message “Zero Alcohol in Pregnancy Time” is also promoted through the labeling of the company's product packaging, appearing on five different beer brands from the Ursus Breweries portfolio.

"I was honored to be the ambassador of this campaign, because in this way I was able to contribute to a pioneering initiative dedicated to the education of future parents, which I joined with all my conviction. "9 months with 0 alcohol" gave me the privilege of communicating the message "Zero Alcohol in Pregnancy Time" to an entire community, be it women I met during the campaign, readers of my blog or platform to desprealcool.ro. I am glad that I continue to support the campaign, taking the message further with the help of this show, which represents, beyond the artistic act, an alternative and original tool for promoting a healthy pregnancy, ”says Dana Rogoz, the campaign ambassador and one of the responsible mothers from Romania that supported the information campaign throughout the implementation.

"We are proud to have carried out the first campaign developed by a Romanian beer producer, in order to inform consumers about the risks of alcohol consumption during pregnancy, especially since Ursus Breweries, through the www.desprealcool.ro platform, constantly promotes a responsible alcohol consumption as part of its sustainable development strategy. Moreover, "9 months with 0 alcohol" gave us the opportunity to make a significant contribution to raising awareness of the need to not consume alcohol during pregnancy, educating a community of parents and preventing risks that may occur. to future babies, ”he says Robert Uzuna, Corporate Affairs Director, Ursus Breweries.

Ursus Breweries is the first beer producer to introduce the responsibility message in 2013, on REDD'S label: "Zero alcohol during pregnancy". Also, in 2013, Ursus Breweries was the first brewery in Romania to launch an information campaign about the risks of alcohol consumption during pregnancy. In 2015, Ursus Breweries extended the campaign both at the level of responsibility message placed on its products, as well as through different activities and information materials distributed throughout the country, within the campaign "9 months with 0 alcohol".

More information on the Spectrum of Fetal Alcohol Disorders is also available in the Zero Alcohol during Pregnancy information material, available online here: //www.desprealcool.ro/campanii/campania-9-luni-cu-0-alcool-rezultate/.