In a large fringe, books, movies, television, radio and the Internet influence the way children think and act, in very varied ways. As children grow older, media influences become more and more powerful.
Media influence on children is not always a positive influence and parents must counteract this influence by monitoring and discussing with children about everything they see and hear.
Often, the media stereotypes people and races, ethnicities. Due to the lack of experience, children will cling to these stereotypes and judge on their basis. Parents can counteract these stereotypes by making comments when the idea expressed about a particular group or subject is inaccurate or untrue.
For example, the child should be explained that the color of the hair color has no relation to the IQ, that if someone is dressed in black does not automatically mean that he is a negative character, etc. It should be emphasized that everyone has both positive and negative aspects, equally.
Often, in the media, the character is taken to the extreme and is presented either as negative or positive, but in reality, things are not quite the same.
The media uses their influence on children as a marketing strategy to influence their desires, to make them believe that they need certain things to make friends or to be liked and admired by those around them.
Every year, children influence their parents to spend money to buy things that the media has described as useful for them, for their children's success and reputation.
The children recognize the names of the firs from large branches because they are present in the media. Counteracting media marketing can be done by parents explaining to children the wrong logic of the ads.
Try to ask your child if he really believes that having the newest toy on the market makes him look better or happier.
The children do not realize that the toy presented in the advertisement will not be exactly the same in their hands, they do not realize that the doll will not move or that set presented in the advertisement does not come equipped with all the accessories presented.
Parents can teach their children that things do not mean happiness and they can try to reward them with praises and time spent together, instead of doing it through toys or objects of any kind.
Life often featured in movies, commercials or shows is far from the truth. Unfortunately, potentially harmful behaviors such as alcohol, drug use, smoking and intimate relationships between adolescents and cheating partner are presented in a charming way.
As a parent you can intervene on these influences by highlighting how the actions of the characters behind the screen are harmful.
Advertisements at acool, for example, never show the effects of excessive alcohol consumption or the physical state of the person who made them exacerbated.
Patiently engaging in discussions in which the child is explained everything he sees and hears in the media will ensure that they will learn what is needed from the media and not everything that the media transmits to them, thus avoiding the negative influence they might have they have it on them.